Startup and Design

Startups and Design

There is no denying it; we are in a time where to found a startup all you really need is an idea. Capital, both financial and human, is easy to come by. Facility space of all types can be attained and repurposed. The Internet has leveled all playing fields. For many founders, having a disruptive product or service that can change an industry is the dream. Continue reading →

Using Macaw to Build Responsive WordPress Themes

Using Macaw to Build Responsive WordPress Themes

I was an early adopter of Macaw, the code savvy web design tool. During their Kickstarter campaign, I believed we were finally hitting a point in web design were an intuitive visual design tool finally could create a solid code base in which to build interactive websites and applications. No matter how you feel about auto-generated front end code, the plethora of options in the market to create for the web is great thing. Continue reading →

A Day with Tracie Ching

A Day with Tracie Ching

 

War of the Worlds, Hellboy, Star Trek, Time Magazine Man of the Year, Red Bull, Adidas, The Walking Dead, Quentin Tarantino classics. What ties all of these together? Easy. Tracie Ching has created posters for all of these and then some. This past weekend, AIGA Central PA kicked off its 2015 programming scheduled by celebrating a day spent with Tracie Ching, freelance designer and alternative poster artist. Continue reading →

Art of Manliness

Quality is your cornerstone: Art of Manliness

Back in March of 2014, I was reading a bunch of articles on running my own business, specifically launching my own physical products. My good pal Ed Fox (aka The Champ) of Media Boomtown turned me on to a blog post talking about what five things you need to consider before diving in. It was focused starting a business in general, but the information within was very well written, clear and concise. That post was on the blog Art of Manliness.

Continue reading →

Continuing Education for Designers

Whenever I discuss education, I usually begin with a big sigh. It can be a very tough and complex issue to discuss. There are many proponents of the time honored approach of brick and mortar buildings synonymous with academia, while there are just as many who champion alternative but still viable routes such as online colleges. In between these camps are a myriad of options that are accessible and are of varying cost and quality. For designers, it’s important to find the fit to continue your education. Continue reading →

The Changing Landscape of Advertising Agencies

I have probably read and re-read Bryan Zmijewski’s post “Silicon Valley Killed the Design Agency” over fifty times by now. I have found the post extremely interesting; hopeful and terrifying at the same time. Bryan’s post is a one of many that have cropped since October 2014 that has clued in more than a few agencies to sweeping changes in approach and perspective for any traditional agency operating in today’s industry. Continue reading →

Dealing with Difficult Clients: Contracts

I work as a freelancer as well as full time digital art director. The biggest and most immediate difference between the two positions is that working as the art director; I have more layers of confusion added to client conversations. In any case, dealing with difficult clients requires poise, patience and transparency. Over the years, I have developed my own strategies for dealing with difficult client issues as well as adopting some preventative measures shared to me by colleagues and from various sites. In this first of a series of posts on dealing with difficult clients, I’m going to go over contracts. Continue reading →