Category: Product Design

Design Sprint

Design Sprint and Healthcare UX

Imagine this. Six guys, five days, 1 concept, 22 webinar attendees. If I was to boil down the experience of my first multi-disciplinary design sprint into one word,…

Martin's Chips

An Unlikely Branding Story: Martin’s Potato Chips

My parents moved my sister and I from Pittsburgh to Mechanicsburg in 1989. I was five years old. I vaguely remember riding in the car with my Grandma…

For the Love of the Game

For the Love of the Game

She’s a crafty one, I thought. She’s double playing all of us. She makes me an offer for ultimate power and then offers it to the sky pirate,…

Pro Design Conferece

Pro Design Conference

Did you ever have an experience that rocked you back on your heels and made you reevaluate things in your life? Short of life changing events, those kinds…

The Changing Landscape of Advertising Agencies

I have probably read and re-read Bryan Zmijewski’s post “Silicon Valley Killed the Design Agency” over fifty times by now. I have found the post extremely interesting; hopeful…

Welcome to Packaging Design Hell

…Now that I have your attention.

In Haus Kreativ

On a Saturday, if I don’t have to, I don’t wake up before 8am. Some of you might laugh and roll your eyes a bit and think that…

In Spirit

When I was young, I went to Saint Josephs Catholic School in Mechanicsburg. It is a Catholic elementary and middle school right in town. I used to hear…

I am a Dangerous Thinker

As I am sitting here writing this post, it’s a beautiful day out with the sun shining, a cool brisk bite in the air and I am listening to…

MarCom 2013

I have a routine when I go to the office in the morning. It deviates on some days depending on how early I am, but it’s mostly the…

Yeti Among Us

Several months ago, at one of the monthly AIGA Central PA community meetings, our chapter’s president Joshua Buckwalter mentioned that he had an event he needed someone to chair….

Justice League vs. Leukemia

I am always amazed by innovative branding strategies that help people understand and think in new ways. That is the ultimate goal of any brand really, but some…